+ Questions to Ask When Rebranding For those of us old enough I must ask: Do you remember Enron? Those of us who are design history buffs will know who designed the logo for this company. I was actually quite surprised myself when I learned that it was Paul Rand, the notable designer who created the IBM, Cummins and the original UPS logo. All three … Continue reading Design (Alone) Won’t Save Your Business –
A while back I found this brochure for a Picasso exhibit at Le Musée des Beaux-Arts de Montréal. The exhibit was way back in 1985. What I found curious about it is the cover of the brochure, specifically the main title and dates of the exhibition. Opening up the brochure, you see the same type treatment in the titles. They play off Picasso’s signature, or … Continue reading The Art of Design. The Design of Art.